https://img-cf.y8.com/cloud/y8-thumbs/3527/s640x360_video_thumbnail.jpg Carling recently presented a new ad in their “You know who your mates are” campaign. This ad keeps the same concept the whole campaign is based on – a real friendship is more important than anything and loyal friends don’t leave their mates in trouble. The commercial below features a group of men on a desert island waiting to be rescued. When one of them sees a ship on a horizon they can’t call for help because other guy is missing. And when he comes back, the ship is already gone.
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